The History of Giving Flowers on Valentine’s Day

Every Valentine’s Day, millions of bouquets are exchanged around the world — from classic red roses to soft pastel blooms and modern, colourful arrangements. But have you ever wondered where the tradition of giving flowers on Valentine’s Day began?

The story of Valentine’s flowers is rich in romance, symbolism, and centuries of tradition.

The Origins of Valentine’s Day

Valentine’s Day traces its roots back to ancient Rome. One of the most popular legends centres around St Valentine, a priest who lived during the 3rd century. At the time, Emperor Claudius II banned marriages for young men, believing single soldiers made better fighters. St Valentine defied the order by secretly performing weddings — acts of love that ultimately led to his execution on 14th February. Over time, Valentine became a symbol of romance and devotion, and the date became associated with celebrating love.

Flowers and Love in Ancient Times

Long before Valentine’s Day as we know it, flowers were powerful symbols of emotion. Ancient civilisations such as the Greeks and Romans believed flowers were gifts from the gods and used them in ceremonies, celebrations, and declarations of love. The rose, in particular, was sacred to Venus, the Roman goddess of love. This connection firmly established roses as a symbol of passion and romance — a tradition that has endured for centuries.

The Language of Flowers

The Victorian era played a huge role in shaping how we give flowers today. During the 19th century, open expressions of love were often discouraged, so people turned to floriography — the language of flowers — to communicate their feelings. Each flower and colour carried a specific meaning:

• Red roses symbolised deep love and desire

• Pink roses expressed admiration and affection

• White flowers represented purity and devotion

• Tulips became a declaration of perfect love Giving a bouquet became a beautifully coded message, making flowers an ideal Valentine’s gift.

  
  

The Rise of Valentine’s Bouquets

By the late 1800s, Valentine’s Day had grown in popularity across Europe and America. With improved transportation and flower cultivation, fresh blooms became more accessible, and florists began creating Valentine’s bouquets specifically designed to express love. Red roses quickly became the most popular choice, cementing their place as the ultimate Valentine’s flower — a title they still hold today.

Modern Valentine’s Day Flowers

Today, while red roses remain a classic favourite, Valentine’s Day florals have evolved. Many people now choose mixed bouquets, seasonal blooms, or personalised arrangements that reflect their partner’s personality and style. The tradition remains the same at heart: flowers are a timeless way to say “I love you” without words.

Why Flowers Still Matter on Valentine’s Day

In a digital world, receiving flowers feels deeply personal. They are thoughtful, sensory, and meaningful — a living expression of love. Whether it’s a single stem or a lavish bouquet, flowers continue to be one of the most powerful symbols of romance. This Valentine’s Day, when you give flowers, you’re not just gifting something beautiful — you’re continuing a tradition that has spanned centuries.